Social media websites are becoming increasingly important for businesses who wish to connect with their target audiences (and which businesses would not want to do this? This is where the money is at after all!) Should you hire a social media agency to help out your own business however, you must ensure that no tweets that contain complaints about your products and/or services are left unresponded to.

At the very least, you should send unhappy Twitter users a tweet stating an email address or webpage from which they can receive further help related to their complaint. If you fail to do this, it suggests that you care very little about your customers and this could put other people off from becoming a customer of yours. You have been warned! These very same rules do apply to any negative comments which may be left on the wall of your brands’ Facebook profile page.